PERZO.
Anonymous Member Personalization
62%
of portal sessions begin unauthenticated
$11
avg cost differential, agent vs self-service
Perzo launched.
Fourteen years of healthcare portal delivery made one problem impossible to ignore: sixty-two percent of member portal visits begin unauthenticated, with zero personalization. Every session that fails to self-serve and escalates to a live agent costs $5–$12. Perzo closes that gap with anonymous member personalization: intent detection, segment matching, and purpose-built experiences delivered before login. No PII. No infrastructure changes. A 90-day structured pilot to measurable deflection data.
Perzo isn't a new business idea. It is the product our delivery experience made inevitable — and a model that extends to any enterprise with authenticated digital touchpoints: financial services, retail, utilities, and beyond.